The analytical tool discussed is the idea of advertisers portraying a product in a certain light, that the prestigious and socially distinguished use it, and that its a commodity that the average person can afford, too. A clever way of advertising, an advertisement using this method makes luxury seem within everyone's grasp for an affordable price. This method is maximized today; it reminds me of the "bandwagon method" in advertising; everyone is using this or drinking this, so you should too! Except, the democracy of goods is almost like an upgrade on that method. Not just anyone is using it, the wealthy and classy citizens are. And why would I not want to be like them in any way I could, right?
I haven't chosen an ad to analyze yet (always falling behind in the beginning) but I'm sure it will be an applicable analytical tool. Considering todays economy, people want to feel like they are living the high life in any way possible, so praying upon that mindset and associating products with upperclass will do just the trick.
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