My chosen advertisement is dedicated to selling you "Sheex" bedding. The ad is extremely sleek and simple looking; 75% of the magazine page is black, with the rest of it dedicated to a beautiful woman laying within the sheets, and some lines of text describing the "preferred bedding of professional athletes and celebrities. This advertisement came from a Cosmopolitan magazine, borrowed from my lovely girlfriend. The target audience of this magazine is women, say from 18-35, with some younger teenagers in there. There also tends to be "boyfriend" pages and stuff for guys, so I feel safe in saying they hope that men read, or at least glance over, the magazine with their women. Obviously the design, and advertisement as a whole, is geared towards this audience. They sexiness of the ad, the Democracy of Goods appeal, and other factors make it apparent that it was carefully designed for this audience.
The target audience definitely wants the highest quality sheets for their sexual conquests, and to catch a great night's sleep after a tough day's work. The association between this brand and athletes and celebrities screams to this audience that they need it, because of course they want to live the quality of life these superstars lead. As most advertisements are, this ad is carefully crafted to speak to a particular audience. The 18-35 year old women and men that read Cosmopolitan undoubtedly ache for the perfect bedspread for the eventful, and uneventful, nights that they will spend in their bed.
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